Evaluation and comparison of the marketing strategies of the two Essay

Evaluation and comparison of the marketing strategies of the two global companies P&G and cuddle - Essay ExampleTherefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in basis of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle and P&G are two leading multinational FMCG companies which have been developing and implementing effective marketing strategies. Innovative marketing strategies by these brands create a benchmark in the market with their competitors. Through, both of these two companies operate in the same sector but there is substantial difference in chief(prenominal) focused areas of business of these two companies. Main business of Nestle is confectionary food business whereas P&Gs focused are a is beauty and theater products. ... In terms of revenue and market, Nestle is the mammothst confectionary and notional food beau monde in the world. The alliance has successfully developed a diversified portfolio of different prevalent brands. Major categories of products are starting from breakfast cereals, baby food, dairy products, bottled water, coffee confectionary, snacks, ice cream and pet foods. To compete with the regional competitors in foreign markets, the company has established production units in most of the foreign markets. It helps the company to offer competitive market price of its products. Nestle has developed 450 production units in 86 foreign countries. Demand of the Nestle product is so high that $1.1 billion revenue comes from only 29 brands. These brands include Kitkat, Nespresso, Nesquik, Nescafe, Smarties, Magi, Vittel etc. Nestle holds a large stake on worlds largest beauty product brand in terms of revenue and market share i.e. LOreal. Nestle has been followed acquisition aggressive strategy for rapid diversification into many foreign markets. The company holds the first carriage as worlds most profitable company in Fortune Global 500. The company currently has more than $200 billion market share and it helped the company to achieve FT Global 2011 rank as 13th position. P&G Procter & Gamble is of the largest multinational fast moving consumer goods company in the world. It is a US based company headquartered in Ney York Stock Exchange. The company has successfully developed a large portfolio of diversified brands of different product ranges. Each of the brands holds wide numbers of products, most of that are really much popular in global market. P&G generated $82.6 billion revenue according annual report of 2011. The company ranked fifth position in the list of