Nike Golf Marketing Strategies Essay - 1108 Words

Executive Summary NIKE, Inc. designs, develops, and markets footwear, apparel, equipment, and accessory products for men, women, and children worldwide. This marketing plan focuses on NIKE Golf and our market segments and the strategies we are using to gain more Hispanic customers and create consistent revenue growth in this area. Our specific focus on marketing NIKE Golf to the Hispanic community comes from the fast-growing buying power of Hispanics. Our marketing plan will meet those growing demands and give us a bigger advantage over our competitors because we will be targeting and educating the Hispanic population on the importance of golfing with NIKE products, alongside the advertising revenue that Tiger Woods already brings to the†¦show more content†¦It will also raise the awareness of NIKE Golf’s desire gain more Hispanic consumers. Target Market Segment Strategy Our strategy focuses on embedding NIKE Golf into the minds of every Hispanic looking to purchase golf products, specifically targeting US Hispanics. We will continue to keep our current Hispanic consumers loyal to our brand through various online approaches, such as the social media and marketing emails. Through the links provided on the internet, there will be opportunities to view product information, innovations, and releases. Sales Forecast We expect the sales from our Hispanic consumers to increase by 5% through the end of 2013. We expect to see at least a 1% increase by the end of 2011. Through raising the awareness of the quality of our products and the need for increased Hispanic interest in golf, we will meet our sales goals. US Hispanic Sales Forecast Year 1 Year 2 Year 3 Unit Sales Golf Equipment 60,000 95,000 130,000 Footwear 15,000 30,000 45,000 Apparel 10,000 20,000 30,000 Total Unit Sales 85,000 145,000 205,000 Avg. Amount of Customer Spending Golf Equipment $500 $500 $500 Footwear $100 $100 $100 Apparel $200 $200 $200 Sales Golf Equipment $30,000,000.00 $47,500,000.00 $65,000,000.00 Footwear $Show MoreRelatedNike Business Strategy615 Words   |  3 PagesNikes grand strategy is Growth . The company feels the international marketplace (rather than the domestic) is where the majority of growth will be realized in the next five years. Product Differentiation is the product strategy that Nike has utilized and will continue to use as design creativity is one of Nikes core competencies. 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