Retail Analyst Essay Example | Topics and Well Written Essays - 250 words

Retail Analyst - Essay Example e use of spreadsheet program, Microsoft excel, statistical software and similar programs that will help him have a big picture of how the business is going. Obviously, the retail analyst also should have strong mathematical and analytical skills because it is his duty to figure out the meanings of charts and numbers and how that information affects the success of the business. Communication skill is also essential so he can be able to make lay people understand the concepts analyzed from the data. A certification may suffice for employment but some might require a license. The job is quite enormous but to one who is inclined to the task, it is quite simple and might even be fulfilling especially that a retail analyst can be compensated from $30,000-70,000 per year. With the descriptions mentioned above, retail analysis can be said to fall under applied science, specifically in applied mathematics. Science is applied in the job by observing how a business flows especially when it comes to what sells fastest and what is stocked for a long time. Once the best-sellers or the problems are identified, solutions should be strategically planned and analyzed. Retail analyst seems to be a job that might interest me because I believe I have the mathematical and analytical skills so I just might consider pursuing such a

Application of Enginerring Principles Coursework

Application of Enginerring Principles - Coursework Example Due to centrifugal force, clean mud overflows, and the waste particles (together with some amount of fluid) enters the mesh through the bottom outlet of the hydrocyclone. The vibrating mesh further sieves the unwanted particles out, leaving only the pure mud suspension to pass through it. Hence pure mud suspension is obtained. The efficiency of the mud cleaner and the range of sizes of the waste particles that may be sieved out, depends on many factors like cone angle, diameter of the inlet, diameter of overflow pipe, diameter of the bottom outlet of hydrocyclone, the fineness of the mesh, vibration characteristics of the mesh, viscosity and density of the fluid, density and size of the waste particles etc. b) The three components where angular motion is involved are: hydrocyclone, pump, drill pipe. Hydrocyclone Here, the centrifugal force that is a characteristic of a system having angular motion is utilized to separate coarser and finer suspended particles. In hydrocyclones, viscou s forces are also produced by the angular motion. Because of the difference in densities of the suspended waste particles and the fluid, there will be difference in the centrifugal forces each of these subjected to. This difference in the centrifugal force is responsible for the separation of coarser waste particles and finer (required) particles that are suspended in the fluid. ... ncing has to be done properly, bearings have to be selected properly, lubrication should be taken care of, centrifugal forces (and centrifugal stresses) should be considered while designing the components, blade reactions have to be considered for pumps. Drill pipe Many a times drill pipes rotate and the rotation is greatly responsible for the cutting. But sometimes, even when the rotation of the drill pipe is not the main force behind drilling, a slight rotation of the drilling pipe is necessary for a successful drilling. As with any rotating components (which have angular motion), balancing has to be considered while designing drilling pipes. In addition, buckling should also be taken note of. c) Velocity distribution in a drill pipe during the first stage is given by (cm/s) (1) Differentiating (1); The acceleration, (2) (i) When acceleration is minimum, Hence, from (2), (3) Solving (3), When acceleration is minimum, Hence, Hence, (ii) Assuming that the acceleration is proportional to the velocity during the whole period; Final velocity in a further 35 second = Final velocity after (20 + 35) second = Final velocity after 55 second = (12%/20)*55 = 33% increase in the velocity (iii) To get the displacement profile for the first stage, integrating (1); Displacement (4) where c is a constant The displacement profile is a fourth order polynomial during the first stage. The displacement profile may be obtained by plotting (4) using MATLAB. The profile looks similar to Figure 2. Figure 2. Displacement Profile for the First Stage To get the velocity profile for the second stage, acceleration proportional to velocity during the whole period of the second stage implies that the velocity variation during this stage is exponential. The profile looks similar to Figure 3. Figure

The Evolution Of Macroeconomics in the UK Essay

The Evolution Of Macroeconomics in the UK - Essay Example According to Keynes the demand for the goods in the long run could be altered by the governments. The monetarists however argued otherwise. They criticized the long run and the short run objectives of the Keynesian model because they argued that problems like the inflationary expectations could result. According to the monetarists the Keynesian model was based on a lot of assumptions. They also argues over the rules and the discretion stating that the governments and the banks could make rules but in order to achieve the long run objectives the implementation was compulsory. This discretion was not that likely practically. They argued that discretion was necessary instead of the rules. Say’s law states that ‘the creation of one product immediately opens a vent for other products’. By this, Say wants to imply that the supply makes the demand for itself. This means that he argues that excess supply would result the demand to increase too so that the demand is ‘created’ for the supply. Keynes on the other hand believed that demand did not change all of a sudden. Rather it had to be managed by some practices. He criticized the law stating that the UK economy had been demand deficient during the war. Keynes also stated that if Say’s Law was to be true, then during the war the demand should have been created for the excess supply. On the contrary, what really had happened was that the demand had been deficient during the war. In the circular flow model, if the business sector does not produce anything, then the households do not earn any income. This is where Say’s law is reflected in the model. Keynes critique to this notion was that although the revenue earned by the production in the firms does end up as income for the households, this may not happen instantaneously. Households are likely to spend as much income as they have. In the 1940s the main change that had occurred in Britain was the switch to a market economy. The economy

Critical Perspectives on Accounting Essay Example for Free

Critical Perspectives on Accounting Essay In this article Marcus Milne provides critical overview and analysis of literature devoted to establishing evidence for positive accounting theory in regards of corporate social disclosure. The central argument of the paper is that positive accounting theorists are trying to colonize social and environmental accounting research. The present article is empirical research and the author employs qualitative and quantitative data to support the claim that positive accounting theory of social disclosure has failed in its endeavor. The author’s purpose is to challenge the perceptions of positive accounting theory and to illustrate why efforts of theorists to social and environmental accounting has failed. The author focuses on the original work of Watts and Zimmerman and tends to present their concern and ideas with the lobbying behavior observed in US oil companies. The companies were claimed to be monopolists and self-interested politicians that had pursued mainly wealth transfers in the form of taxes and other political costs. For them, social responsibility is passing remark. The article is useful to my research topic as Milne suggests that modern businesses and companies should be more concerned with social and environmental responsibility as our world’s resources are not unlimited. The main limitation of the article is that only one original work is incorporated – the article presents one viewpoint without presenting multiple views on the problem. The author indicates that literature on positive accounting theory has failed to provide arguments for self-interested managers’ wealth maximizes. The article will be useful supplementary information for my research on social and environmental responsibility.

Estimation of Salbutamol Sulphate and Guaiphenesin

Estimation of Salbutamol Sulphate and Guaiphenesin SIMULTANEOUS ESTIMATION OF SALBUTAMOL SULPHATE AND GUAIPHENESIN IN THEIR COMBINED LIQUID DOSAGE FORM BY HPTLC METHOD Kruti D. Bhalara, Ishwarsingh S. Rathod, Sindhu B. Ezhava, Dolarrai D. Bhalara, ABSTRACT A simple, specific, sensitive and validated high-performance thin layer chromatographic (HPTLC) method was developed for the simultaneous analysis of Salbutamol sulphate and Guaiphenesin. Spectro-densitometric scanning-integration was performed at an absorbance wavelength 280 nm. A TLC aluminium sheet pre coated with silica gel 60 F254 was used as the stationary phase. The mobile phase system containing Ethyl acetate: Methanol: Ammonia (25% w/v) (75: 15: 10 v/v) gave a good resolution of Salbutamol sulphate and Guaiphenesin with Rf values of 0.47 and 0.65, respectively. The calibration plot of Salbutamol sulphate exhibited good linear regression relationship (r = 0.9987) over a concentration range of 200-1000 ng/spot. The calibration plot of Guaiphenesin exhibited good polynomial regression relationship (r = 0.9997) over a concentration range of 10-50 ÃŽ ¼g/spot. Detection and quantitation limit was found to be 70 ng and 100 ng respectively, for Salbutamol sulphate and 30 ng and 50 n g, for Guaiphenesin. The proposed method was used for determination of both drugs in Ventorlin and Asthalin Syrup containing Salbutamol sulphate and Guaiphenesin with satisfactory precision (Intraday) [2.67-4.46% for Salbutamol sulphate and 2.39-4.42% for Guaiphenesin] and accuracy [100.97 ± 0.50% and 100.45  ± 0.58% RSD, for Salbutamol sulphate and Guaiphenesin respectively] INTRODUCTION Salbutamol sulpahte (SAL) is the selective prototypic ÃŽ ²2-adrenoceptor agonist. It is used as an anti-asthmatic in the treatment of bronchial asthma, bronchospasm, in the patients with reversible obstructive airway and in prevention of exercise induced bronchospasm(1-3). It may be used in uncomplicated premature labour. SAL is chemically (RS)-1-(4-hydroxy-3-hydroxy- methyl phenyl)-2-(tert-butyl amino) ethanol sulphate(2, 3). Guaiphenesin (GUA) is used as an expectorant in the symptomatic management of coughs associated with the common cold, bronchitis, pharyngitis, influenza, measles etc(1-3). It is chemically (RS)-3-(2-methoxyphenoxy)-1,2- propanediol(2, 3). SAL and GUA combinations are available in the market for the respiratory disorders where bronchospasm and excessive secretion of tenacious mucus are complicating factors, for example bronchial asthma, chronic bronchitis emphysema. Chemical structures of GUA and SAL are shown in Figure 1. SAL (API) is official in the Indian Pharmacopoeia(2), British Pharmacopoeia(4), and US Pharmacopoeia(5), and SAL syrup and tablets are official in British Pharmacopoeia(4). GUA (API) is official in the Indian Pharmacopoeia(2), British Pharmacopoeia(4), and US Pharmacopoeia(5), and GUA tablets, capsules and injection are also official in US Pharmacopoeia(5). However, the combination of SAL and GUA is not official in any pharmacopoeia. Several methods have been reported in literature for individual estimation of the drugs but very few methods have been reported for simultaneous estimation of SAL and GUA in combined dosage form, which includes chemo metrics-assisted spectrophotometry(6), Electro kinetic chromatography and Gas chromatography-Mass spectrometry(7) and Micellar electrokinetic chromatography(8). HPLC, though accurate and precise method, is time consuming, costly and requires skilled operator. Therefore the aim of this study was to develop and validate simple, specific, inexp ensive, rapid, accurate and precise High Performance Thin Layer Chromatography (HPTLC) method for simultaneous estimation of SAL and GUA in their combined dosage form. The proposed method was successfully applied to two marketed cough syrups Ventorlin ® and Asthalin ® and the contents were determined without any interference of excipients. MATERIALS Reagents and Materials (a) Solvents: Analytical reagent grade Ethyl acetate (Finar Chemicals, India) and methanol (RFCL Limited, India) and ammonia (25% w/v) (s. d. Fine Chem Limited, India); Iso propyl alcohol (s. d. Fine Chem Limited, India); Sodium bicarbonate (s. d. Fine Chem Limited, India) (b) Standards: SAL and GUA were a gift sample from Preet Pharma, Gujarat, India. (c) Ventorlin ® syrup (GSK Pharmaceutical Ltd, India) – Batch 02053, labeled 2 mg SAL and 100 mg GUA in each 5 ml of syrup, were purchased commercially. (d) Asthalin ® syrup (Cipla Pharmaceuticals, Mumbai, India) – Batch 060305, labeled 2 mg SAL and 100 mg GUA in each 5 ml of syrup, were purchased commercially. Apparatus (a) HPTLC Plate: 20Ãâ€"20cm, percolated with silica gel 60 F254, 0.2 mm layer thickness ( E.Merck, Germany) (b) Spotting device: Linomat IV Semiautomatic sample applicator (Camag, Switzerland) (c) Chamber: Twin trough chamber for 20 Ãâ€" 10 cm (Camag) (d) Densitometer: TLC Scanner-3 linked to win CATS software (Camag). Scanner mode- absorbance-reflectance; Scanning Wavelength: 280 nm; lamp: Deuterium; measurement type: remission; measurement mode: absorption; detection mode: automatic. Scanner setting- Slit dimension: 3.00 Ãâ€" 0.1 mm (e) Syringe: 100  µl (Hamilton, Switzerland) (f) Analytical balance: Shimandzu Libror AEG – 220 balances METHODS Preparation of SAL and GUA standard solutions Stock solution of SAL (equivalent to 2 mg/ml) was prepared by dissolving 20 mg SAL pure substance in 10 ml methanol. Working stock solution of SAL (equivalent to 0.2 mg/ml) was prepared by transferring 1.0 ml of above stock solution in 10.0 ml methanol. Stock solution (10 mg/ml) of GUA was prepared by dissolving 100 mg GUA pure substance in 10.0 ml methanol, separately. These solutions were stored under refrigeration at 40C. A mixture of the drugs was prepared by transferring 1.0 ml of stock solutions of each compound to 10 ml volumetric flask and diluting to volume with methanol. (Final concentrations of SAL, 0.02 mg/ml and GUA, 1 mg/ml) Preparation of calibration curve 10-50 micro liters of standard solutions of combined standard solution of SAL (0.2, 0.4, 0.6, 0.8 and 1.0  µg/spot) and GUA (10, 20, 30, 40, and 50  µg/spot) and 2 sample solutions (20  µl; corresponding to 0.4  µg SAL and 20  µg GUA/spot) were applied onto a pre coated HPTLC plate using the semiautomatic sample spotter (bandwidth: 3 mm, distance between the tracks: 5 mm). The plate was developed to a distance of 45 mm in a HPTLC chamber containing the mobile phase, i.e., Ethyl acetate-methanol-ammonia (7.5+1.5+1.0 v/v/v), at 25  ± 2 0C. The plate was dried at room temperature. The substances on the silica gel layer were identified densitometrically at 280 nm. The chromatograms were scanned at 280 nm with slit dimensions of 0.1 mm Ãâ€" 3 mm; 400 nm was used as the reference wavelength for all measurements. Concentrations of the compounds chromatographed were determined from changes in the intensity of diffusely reflected light. Evaluation was via peak area with linear re gression for SAL and polynomial regression for GUA. Preparation of sample solutions A 5 ml aliquot of the Commercial syrup (Ventorlin ® or Asthalin ®) was transferred into 10 ml volumetric flask. The volume was adjusted with methanol. From this solution, 2 ml was pipetted and transferred into another 10 ml volumetric flask. The volume was adjusted to the mark with methanol. The methanolic solution was used for chromatographic analysis. (SAL 20 ÃŽ ¼g/ml and GUA 1 mg/ml) Method validation The method was validated in compliance with International Conference on Harmonization guidelines(9). (a) Specificity._ The specificity of the method was established by comparing the chromatograms and measuring the peak purities of SAL and GUA from standard and sample solutions of liquid dosage forms. The peak purity of SAL and GUA were assessed by comparing spectra obtained at the peak start (S), peak middle (M) and peak end (E) of a spot. Correlation between SAL and GUA spectra from standard and sample was also obtained. (b) Accuracy._ The accuracy of the method was determined by standard addition method and calculating the recoveries of SAL and GUA . Prequantified sample stock solution of SAL and GUA ( 1 mL equivalent to 200 µG/ml of SAL and 10mg/ml of GUA) was transferred into a series of 10 mL volumetric flasks. Known amounts of standard stock solution of SAL(0, 1,2 and 3 mL equivalent to 200, 400, 600 ng/spot ) and GUA ( 0, 1, 2 and 3 mL equivalent to 0, 10,20 and 30  µg/spot) were added to this prequantified working sample solutions and diluted up to the mark with methanol. Each solution (10  µL) was applied on plates in triplicate. The plates were developed and scanned as described above, and the recovery was calculated by measuring the peak areas and fitting these values into the regression equation of the calibration curves. (c) Precision._ The intraday and interday precision of the proposed method was determined by estimating the corresponding responses five times on the same day and on five different days over a period of one week for three different concentrations of SAL (200, 400, 600 ng/spot) and GUA (10, 20, 30  µg/spot). The repeatability of sample application was checked by repeatedly measuring the area of seven spots having same concentration of SAL (400ng/spot) and GUA (20  µg/spot) applied on the same plate, while the repeatability of measurement of peak area was checked by repeatedly measuring the area of one spot of SAL (400ng/spot) and GUA (20  µg/spot) for seven times. The results were reported in terms of RSD. (d) LOD and LOQ._ The LOD and LOQ of SAL and GUA were calculated by preparing a series of solutions containing decreasing concentrations of SAL from 0.02 to 0.004 mg/ml and GUA from 1 to 0.001 mg/ml by appropriate dilution of the stock solutions of these drugs (SAL 0.02 mg/ml and GUA 1 mg/ml). (e) Robustness._ The robustness of the method was studied by changing the composition of the mobile phase by  ± 0.2 mL of organic solvent, development distance by  ±1 cm, and temperature by  ± 2ËÅ ¡C. Determination of SAL and GUA in Liquid Dosage Form The responses of sample solutions were measured at 280 nm for quantification of SAL and GUA by the proposed method. The amount of SAL and GUA present in the sample solutions were determined by fitting the responses into the regression equation of the calibration curve for SAL and GUA, respectively. RESULT AND DISCUSSION Since both SAL and GUA have nearly same wavelength maxima, interference becomes prominent in UV-Visible spectrophotometry. Also the estimation of any component at its null point is not that much reliable as the estimation at maximum wavelength. Consecutively for highly specific methods like HPLC and HPTLC, physical separation of those substances is usually necessary before quantitative determination of those substances. So, attempt has been made to develop a validated separation technique for the separation of SAL and GUA in the mixture by HPTLC. The chromatographic conditions were adjusted in order to obtain an efficient and simple routine method. Different mobile phases were tried for the separation of the above substances. The optimized solvent system was Ethyl acetate: methanol: ammonia (25 %w/v) (7.5:1.5:1;v/v/v). The Rf values were found to be 0.47 for SAL and 0.65 for GUA. (Figure 2) The maximum wavelength of SAL was found to be 279nm-280nm and the maximum wavelength of GUA was 274nm-275nm. As both compounds have nearly same ÃŽ » max, 280 nm was selected for simultaneous scanning of SAL and GUA. In this way, SAL can be detected at low concentrations in the presence of GUA at high concentrations. Preparation of calibration curve As the concentration range of SAL is from 200 to 1000 ng, direct proportionality (linearity) of the concentration with its absorbance was obtained. Linear regression analysis is applied to analyze calibration curve of SAL. The equation is y = 3.659x + 409.8 (Figure 2) With the objective to allow simultaneous analysis by developing method in wider concentration range, non-linear regression analysis mode was utilized for estimation of GUA. Polynomial regression mode is applicable if wide concentration ranges (1:50 to 1:100) are worked out and with high amount of substance measured in non-linear detector range. The equation for calculation is y = -4.207x2 + 578.12x + 9343.48 (Figure 3) Method Validation Specificity._ The excipients present in the liquid dosage form did not interfere with the chromatographic responses of SAL and GUA as the peak purities r(S, M) = 0.997 and r (M, E) = 0.9996 for SAL and r(S, M) = 0.997 and r(M,E) = 0.9996 for GUA. Also, good correlation (r= 0.9999 for SAL and 0.9998 for GUA) were obtained between standard and sample spectra. Accuracy._ The mean recoveries obtained for SAL and GUA were 100.07 ± 0.49% and 100.04  ± 0.63% RSD , respectively. The accuracy results are shown in Table 2 Precision._ The values of RSD for intraday and interday variations were found to be in the range of 2.56-4.57% and 2.67-4.46% for SAL and 1.95-4.20% and 2.39-4.42% for GUA. RSD for repeatability of sample application were found to be 1.86 and 1.48 for SAL and GUA respectively, while the repeatability of peak area measurement was 0.47 and 0.18% for SAL and GUA respectively. LOD and LOQ._ The LOD and LOQ were 70 and 100 ng for SAL and 30 and 50 ng for GUA. Robustness._ The method was found to be robust, as the results were not significantly affected by deliberate but slight variation in the method parameters. Determination of SAL and GUA in Liquid Dosage Form The proposed HPTLC method was applied successfully for the determination of SAL and GUA in liquid dosage form. The results obtained for SAL and GUA were comparable with the corresponding labeled claim values. (Table 4) CONCLUSIONS Due to the absence of an official method for this binary mixture, the high-performance thin layer chromatographic method proposed in this article could represent an alternative to chemo metrics-assisted spectrophotometry, Electro kinetic chromatography and Gas chromatography-Mass spectrometry previously published. This method has been validated for linearity, precision, accuracy, and specificity, and has proved to be convenient and effective for the quality control of SAL and GUA in marketed syrups, with out any interference of excipients. ACKNOWLEDGEMENTS: We are thankful to the principal, L.M. College of Pharmacy for providing us the facility for successful completion of our project. REFERENCES 1.Klaus Flory, H. G. B. in Analytical Profiles of Drug Sunstances and Excipients, Vol. 25, pp. 121, Acedemic Press, Inc. 2.(1996) The Indian Pharmacopoeia, The Manager of Publication, Delhi. 3.Parfitt, K. (Ed.) (1999) Martindale The Complete Drug Reference, The Pharmaceutical Press, UK, The Pharmaceutical Press, UK. 4.(2007) The British Pharmacopoiea, Department of Health on behalf of the Health Ministers, London. 5.(2007) The United States Pharmacopoiea-30 NF-25. 6.El-Gindy, A., Emara, S., and Shaaban, H. (2007) J. Pharm. Biomed. Anal. 43, 973-82. 7.Pomponio, R., Gotti, R., and Hudaib, M. J. Sep. Sci. 24, 258 264. 8.D., N. L., Quiming, N. S., and Saito, Y. (2009) J. Liq. Chromatogr. Related Technol. 32, 1407 1422 9.International Conference on Harmonization (2005) Validation of Analytical Procedure Methodology (Q2R1), Technical Requirements for Registration of Pharmaceuticals for Human Use, Geneva, Switzerland Table 1. Data indicating various validation parameters of the developed method Table 2. Results of precision study for SAL and GUA determination by the proposed HPTLC method a Repeatability of sample application. b Repeatability of measurement of peak area. Table 3. Data for the recovery study of SAL and GUA Table 4. Analysis results for SAL and GUA liquid dosage forms by the proposed HPTLC methods (n=5) Figure 1. Chemical Structures of (a) SAL and (b) GUA Figure 2. Calibration curve of SAL Figure 3. Calibration curve of GUA Figure 4. (a) HPTLC chromatogram showing separation of SAL and GUA in their combined standard solution at 280 nm , with Rf 0.47 and 0.65, respectively. (b) Chromatogram showing the separation of SAL and GUA in Ventorlin Syrup. Figure 5. (a) HPTLC chromatogram showing separation of SAL and GUA in their combined standard solution at 280 nm , with Rf 0.47 and 0.65, respectively. (b) Chromatogram showing the separation of SAL and GUA in Asthalin Syrup.

Atlantis Myth vs Today’s Science :: History

Atlantis Myth vs Today’s Science Now that we know the foundation of the Atlantis myth we can now speculate if this is even possible with today’s science and geography. Atlantis was said to be bigger than Asia Minor and Libya combined. This statement made by Plato in the Critias is most likely not true because Atlantis would have to be in the Mediterranean Sea or within a few miles of the Mediterranean Sea such as the Atlantic Ocean or Indian Ocean. The other thought could be that the size was gravely misjudged through the ages and maybe when it got to Plato the myth had outgrown the size of the city. A more logical explanation could be that Atlantis was smaller than once though and was present at the western part of the Mediterranean, between the coasts of West Africa and East South America or somewhere by the horn of Africa. Many are skeptic as to whether Atlantis existed solely because of the size but many researchers believe that the books Timeus and Critias are too detailed to be made up by Plato. Unfortunately the books of Plato’s thoughts and descriptions get cut off at the end of the second book hence ending the story of Atlantis quite abruptly. Some think that either the end of the story was lost during a burning of an attack on one of the Greek cities or that Plato’s patron for the project, Dionysius I, was going to publish the books as prose and poem and try to become famous. Unfortunately Dionysius died unexpectedly and Plato did not finish the story. Ever since the idea of Atlantis being a city explorers and scientists have looked for Atlantis. One idea is that the Mid-Atlantic Ridge was caused by the sinking of Atlantis. But this is disproved because if Atlantis did sink in the Atlantic Ocean then it would not have created a ridge or ridge like area. The Mid-Atlantic Ridge is caused by Divergent tectonic plates in the ocean which creates the ridge. The sinking of Atlantis could not have done this. Not only is this impossible but the descriptions given by Plato would also be off. The Mid-Atlantic ridge is a mountain like area going from north to south for a few thousands of miles; Plato described Atlantis a circular island that was maybe one hundred miles in diameter. Therefore this theory does not work.

Analysis of Durkheim’s “The Elementary Forms of Religious Essay

As described in Durkheim’s The Elementary Forms of Religious Life, a totem is apparent in every society. A totem is a symbolic figure of some creature, being, or thing that represents the sanctity and principle of god. Essentially, a totem is a profane, ordinary object that has been deemed by society to have some holy, sacred characteristics. With this being said, the object itself does not have any holy or sacred qualities; rather it is merely the representation of the totem that holds these characteristics. For example, if a society’s totem is a turtle then an actual turtle would merely be a turtle, but when the turtle is presented as a totemic emblem then this symbolic representation of the turtle is sacred. Durkheim argues that, because the totem is a socially constructed representation of god then the totem itself represents society as well. Durkheim makes this assumption evidently clear by stating that â€Å"the god of the clan, the totemic principle, can therefore be nothing else than the clan itself, personified and represented to the imagination under the visible form of the animal or vegetable which serves as totem. From this, one can conclude that Durkheim viewed the worship of totem as worshipping society. Durkheim goes on to make the argument that god and society are â€Å"equivalent. † God is an outside, figurative force that holds the people worshiping it to certain manners and actions. The act of worshipping said god or totem is an indication that the follow ers, believers, or worshipers are dependent upon this force to determine the actions they partake in, the behaviors they exhibit and so on. God and religion exist in order to keep people â€Å"in line† via ritualized activities and setting moral and ethical guidelines that people abide by. Society, in and of itself, possesses the same qualities. The norms and values of a society, which for the most part have been incorporated into the moral and ethical guidelines laid out in the society’s religion, are followed whether or not they are in line with the individuals intrinsic nature. Because of this characteristic, society is itself an outside force that people are dependent on, whether or not they acknowledge it. Lastly, Durkheim acknowledges that these ritualized activities and shared moral values foster the social solidarity and cohesion of society. By partaking in shared activities, whether it be the Islamic ritual of praying to Allah multiple times a day, the American tradition of singing of the national anthem before the first pitch of a baseball game, or the Catholic ritual of aking communion, we are acknowledging that we belong to a group or society. Common activities help establish what Durkheim refers to as â€Å"collective consciousness†, that is a specified set of beliefs and values that are common to members of a given society or group. Praying to the same god or praising the same society, which according to Durkheim are one in the same, encourages the development and maintenance of a collectively held set of morals, values, ethics, and belief s.